SEO is a BIG industry where you need to constantly learn latest SEO trends to master the game of SEO. Without keeping an eye on SEO updates, you are going to fail miserably in increasing your website search traffic. If you are searching for best SEO blogs, this post is a one stop guide for you where I’m going to share a few blogs that you must read and follow. The main reason for me to write this post was not only to compile the most influential bloggers but also to help you in saving your time for finding the best content on creating a search engine friendly blog. Make sure to subscribe to the blogs mentioned in this post if you want to get the most out of them.
19 Best SEO Blogs for 2023 You Shouldn’t Miss Out
1. Moz Blog
If you are aware of the term SEO, you should have probably heard the name “Moz”. Moz is one of the most influential blogs around the web right now. It is not only backed by industry leading SEO data but it has the largest SEO community on the globe! Moz also has a lot of SEO tools that will help you increase your search traffic and understand your audience better. Their Beginner’s Guide to SEO is probably the most read page on the Internet (read by over a million people worldwide). They also have a “Pro” version that includes tools and forum support that will help you reach your SEO goals.
Blog owner: Sarah Bird Founded in: 2004 Domain Authority: 89/100 Estimated monthly organic traffic: 420K Backlinks: 22.7M
Why should you read the Moz blog? Moz is probably the first SEO authority blog. Although it’s NOT a beginner-friendly site (lots of advanced SEO related stuff is discussed) but it always produces high quality and in-depth content around search engine optimization. If you’re someone who is looking to become an SEO expert, you should read and follow the Moz blog. Go through their enormous archives section around SEO to learn how everything works. Our favorite post from Moz:
How to Build Location Pages Humans (and Search Engines) Will Love
2. Search Engine Watch
Search Engine Watch is well-known for its articles and frequent updates on SEO. It is one of the oldest blogs on Internet that was founded back in 1996 by Danny Sullivan. If you want to learn the latest SEO trends, this blog is for you. This blog mostly covers the best SEO tools and frequent Google changes to help people better understand the SEO trends.
Blog owner: Danny Sullivan Founded in: 1996 Domain Authority: 79/100 Estimated monthly organic traffic: 71.1K Backlinks: 20.01M
Why should you read the Search Engine Watch blog? Search Engine Watch was started by Danny Sullivan in 1996 and later sold to a bigger company. It covers excellent information about searching the web, analysis of the search engine industry etc which helps you increase your overall search traffic. Our favorite post from Search Engine Watch:
Google ranking factors to change search
3. Backlinko
Who else wants to take their SEO to the next level? Backlinko is the place to go if you are searching for proven SEO methods to increase your website traffic. Not only Brian Dean (Owner of Backlinko) covers actionable SEO tips but he also shares the most insightful case studies on SEO that will open the floodgates for your organic traffic if you implement!
Blog owner: Brian Dean Founded in: 2012 Domain Authority: 63/100 Estimated monthly organic traffic: 72.3K Backlinks: 1.3M
Why should you read Backlinko blog? If there’s ONLY one blog you should follow from this page, you should follow Backlinko. It’s a single author blog (Brian Dean) who knows almost everything about SEO and he explains everything about SEO in simple terms. From beginners to advanced SEO guys, everyone can learn something from his awesome blog and we HIGHLY recommend you to check out all of their blog posts (merely 30+ posts were published but each one of them is a gem). Our favorite post from Backlinko:
Video Marketing: The Definitive Guide
4. Search Engine Land
Want to find out the latest trends in SEM (Search Engine Marketing), PPC (Paid Search Advertising) and SEO? Then, make sure to bookmark Search Engine Land. This is one of the industry’s most trusted blogs on the web that is read by millions of people every month.
Blog owner: Danny Sullivan Founded in: 2006 by Sullivan after he left Search Engine Watch Domain Authority: 90/100 Estimated monthly organic traffic: 712K Backlinks: 32.9M
Why should you read Search Engine Land? From the latest Google updates to SEO techniques, you can find almost every SEO related news on Search Engine Land. It’s one of my favorite blog that I visit almost daily. If you’re keen to know about Google latest updates and news, you should definitely follow this blog. Our favorite post from Search Engine Land:
Search Engine Land’s Guide To SEO
5. Search Engine Journal
SEJ (Search Engine Journal) generally uses a community based approach to search marketing content to attract visitors from search engines. Almost every article that gets published on SEJ is from online marketing experts who share their thoughts. This blog mainly focuses on important SEO trends, news, SEO strategies etc. They also frequently provide in-depth subject guides to help marketers succeed in the space of SEO.
Blog owner: Loren Baker Founded in: 2003 Domain Authority: 86/100 Estimated monthly organic traffic: 456K Backlinks: 10.3M
Why should you read Search Engine Journal? One great reason to read SEJ is it provides ultimate guides on SEO, PPC, link building etc. Besides ultimate SEO guides, it frequently updates the blog with Google news, algorithm changes and their impact, indexing issues and so on. Our favorite post from Search Engine Journal:
Are Breadcrumbs A Google Ranking Factor?
6. Search Engine Roundtable
The mission of Search Engine Roundtable is to provide a single source for the reader to locate the most interesting threads covered at the SEM forums. This blog also shares latest updates from Google like ranking and algorithm factors, link building tips to help marketers to grow their search engine traffic.
Blog owner: Barry Schwartz Founded in: 2003 Domain Authority: 77/100 Estimated monthly organic traffic: 57.5K Backlinks: 14.8M
Why should you read Search Engine Roundtable? From Google core updates to SEO copywriting, Search Engine Roundtable covers almost every aspect of SEO. It’s also one of the oldest Search Marketing blogs on the Internet which offers the latest updates around Google and other search engines. Our favorite post from Search Engine Roundtable:
Google Algorithm Updates (where you can find all the latest Google updates)
7. Yoast Blog
Have you lately started using WordPress SEO by Yoast? It is one of the widely used SEO plugin (Free) to perform on-page optimization to boost your blog traffic. Yoast covers SEO, WordPress optimization, online marketing and content strategies to help marketers succeed in SEO.
Blog owner: Joost de Valk Founded in: 2010 Domain Authority: 79/100 Estimated monthly organic traffic: 110K Backlinks: 2.0M
Why should you read Yoast Blog? Yoast covers a ton of tutorials around content, technical SEO, WordPress, Analytics and so on. If you’re looking to learn more search engine optimization that’s coupled with WordPress tutorials, Yoast blog is a great place for you. Our favorite post from Yoast Blog:
Shopify SEO: the ultimate guide
8. NeilPatel.com Blog
If you’re into blogging, content marketing or SEO, you must have heard about this guy: Neil Patel. Neil is considered as one of the most popular SEO experts in the world who travels around the world to give seminars, attend events and teach people about how to use SEO to grow their businesses. If you want to find in-depth articles around blogging, SEO and content marketing tactics, you must start following Neil Patel’s blog which has literally thousands of posts filled with golden nuggets. Almost all of his blog posts are insanely detailed with over 3000 to 5000 (sometimes 10000) words. He also regularly shares podcasts and YouTube video tutorials around SEO on his blog along with the long form of articles, so make sure to check out his blog.
Blog owner: Neil Patel Founded in: 2014 Domain Authority: 87/100 Estimated monthly organic traffic: 410K Backlinks: 4.0M
Why should you read Neil Patel’s blog? Neil Patel is the master of SEO and his SEO blog has a HUGE collection of blog posts mostly covering search engine optimization. Most of his articles are easy to understand covering almost A to Z information about any topic that he blogs about. Our favorite post from Neil Patel’s blog:
How to Optimize Your Anchor Text Strategy For SEO
9. Semrush Blog
We’re huge fans of Semrush. Not only they have an amazing SEO tool like Semrush but they also have a great collection of SEO articles that can really help you understand what search engine optimization is all about. That being said, Semrush is one of the must have SEO tools that you should try if you really want to increase your website rankings and overall sales. It helps you do everything from keyword research to backlink analysis to site audits with ease.
Blog owner: Oleg Shchegolev and Dmitri Melnikov Founded in: 2008 Domain Authority: 79/100 Estimated monthly organic traffic: 101K Backlinks: 10.2M
Why should you read Semrush blog? Semrush is the most popular SEO toolkit used by more than 5 million users worldwide. It also has a digital marketing blog where you can find useful content around content strategy, content marketing, SEO, SEM, PPC and social media. If you’re already using premium SEO tools like Semrush, you should definitely follow this blog for practical tutorials around SEO and PPC. Our favorite post from Semrush blog:
How to Do a Reverse Image Search (Desktop and Mobile)
10. Ahrefs Blog
Ahrefs is definitely one of the most recommended and must read marketing blogs in the industry. The whole blog is fully packed with some of the best in-depth articles around SEO, link building, blogger outreach and so on that you can use to take your website to the next level. Tim Soulo, the author (and also the head of marketing at Ahrefs) has written few of the best SEO contents that got thousands of shares, links and comments. If you’re a beginner and looking for the best SEO resources, you must read Ahrefs.
Blog owner: Dmitry Gerasimenko Founded in: 2011 Domain Authority: 74/100 Estimated monthly organic traffic: 135K Backlinks: 1.8M
Why should you read Ahrefs blog? People love Ahrefs for two reasons: one is they have an incredible SEO toolkit and the other is they have an awesome SEO blog. Ahrefs primarily focuses on publishing easy to use tutorials around SEO. Their topics range from keyword research to link building to technical audits. Definitely worth your time if you want to learn SEO from scratch. Our favorite post from Ahrefs:
7 Ways to Loot Your Competitors’ Backlinks
Read: Best Ahrefs Alternatives to Use in 2023 Read: Semrush vs Ahrefs Review: Which is The Better SEO Tool?
11. The Seer Interactive Blog
Seer Interactive is an award winning SEO agency which mainly focuses on SEO, PPC, and Analytics. It also runs an amazing SEO blog that covers search engine optimization, paid ads, Google analytics and so on. If you’re looking to learn more about those topics, you should definitely check out this blog.
Blog owner: Will Reynolds Founded in: 2002 Domain Authority: 59/100 Estimated monthly organic traffic: 10.4K Backlinks: 215K
Why should you read The Seer Interactive? The Seer Interactive is although an SEO service based website but they often publish informative articles on search optimization. Their blog mostly covers tips and techniques on improving your search traffic along with tutorials on using some of the best SEO tools such as the Screaming Frog, Semrush and so on. Our favorite post from The Seer Interactive:
Screaming Frog Guide To Doing Almost Anything: 55+ Ways Of Looking At A Tool
12. Matthew Woodward
If you’re looking for in-depth case studies around SEO and online marketing, Matthew Woodward blog is just for you. From link building to website conversions to traffic generation, if you want to learn it all from an expert, this blog is a great place for you.
Blog owner: Matthew Woodward Founded in: 2014 Domain Authority: 52/100 Estimated monthly organic traffic: 6.4K Backlinks: 807K
Why should you read Matthew Woodward? Do you love REAL case studies around search engine optimization? Want to know how to get more search traffic to your blogs? You should definitely check out Matthew Woodward’s blog which also covers in-depth articles around blogging and online marketing. Our favorite post from Matthew Woodward:
Podcast Jacking For Links, Traffic & Authority
13. Official Google Webmaster Blog
This is the official blog of Google where you can discover all the latest updates, news and exclusive reports from Google itself. It also shares you insights and practical tips and techniques that can help you boost your website’s organic rankings.
Blog owner: Larry Page and Sergey Brin Founded in: 2002 Domain Authority: 93/100 Estimated monthly organic traffic: 2.3 million Backlinks: 13.2 million
Why should you read Official Google Webmaster Blog? If you want to discover all the official news on crawling and indexing sites for the Google index, you should subscribe to this blog. It frequently gets updated and they also share the latest Google search news updates. Our favorite post from Official Google Webmaster Blog:
When indexing goes wrong: how Google Search recovered from indexing issues & lessons learned since
More Awesome Blogs Worth Follow from SEO Industry
We’ve updated this section to provide you with a list of more awesome blogs to follow in 2023. So enjoy it!
1. SparkToro
Spark Toro is founded by Rand Fishkin (the SEO wizard). Yes, he is the same guy who founded Moz. Unlike the Moz blog, Rand is the only guy who writes in-depth and 100% unique SEO insights and case studies on this amazing SEO blog.
Blog owner: Rand Fishkin and Casey Henry Founded in: 2018 Domain Authority: 58/100 Estimated monthly organic traffic: 50K Backlinks: 473K
Why should you read SparkToro? Unlike most other blogs in this list, SparkToro is focused on publishing “case studies” and provides real data. They spend a ton of time researching the important factors of Google and how Google is impacting search queries. If you’re someone who is interested in knowing reading case studies from experts like Rank Fishkin, this blog is a great place for you. Our favorite post from SparkToro:
How to Apply SparkToro’s Data and Get Better Marketing Results
2. Mangools Blog
Mangools is a collection of SEO tools (that includes tools like KWFinder, SERPWatch, SERPChecker etc). It was first launched as KWFinder who released the first version of KWFinder in 2014. Since then, they have grown into a bigger brand and their tools are used by millions of people worldwide.
Blog owner: Peter Hrbacik Founded in: 2014 Domain Authority: 39/100 Estimated monthly organic traffic: 80K Backlinks: 174K
Why should you read Mangools blog? We love Mangools tools (especially their tool KWFinder which helps you easily find a ton of profitable keywords). They also have an amazing SEO blog that covers expert roundup posts, in-depth guides, tutorials around search engine optimization. Our favorite post from Mangools:
Content hubs for SEO: Boost the visibility and authority of your key pages
3. BrightEdge Blog
BrightEdge is venture-backed by top venture capitalists in the Silicon Valley and it was founded by Jim Yu and it employs more than 350 people. It’s also the top digital marketing company which is used by top brands like Tommy Hilfiger, 3M, Adobe, Microsoft, VMWare, Macy’s, Marriott, Audi and so on.
Blog owner: Jim Yu Founded in: 2007 Domain Authority: 58/100 Estimated monthly organic traffic: 100K Backlinks: 142K
Why should you read BrightEdge SEO Blog? From webinars to case studies to research reports, you can find a ton of comprehensive information around search engine optimization. Their content mostly covers the SEO best practices which help you grow your website’s search traffic by providing SEO insights. Our favorite post from BrightEdge SEO Blog:
Google Continuous Scrolling: How Will it Affect SEO?
4. Detailed Blog
If you’re looking to learn advanced SEO tactics from an expert like Glen Allsopp (also runs ViperChill), Detailed blog is a perfect choice for you. In fact, in just six days, the first episode of Glen’s newly released podcast was downloaded more than 18,000 times. It’s also featured on many big publications like Forbes, Yahoo, Bloomberg, The Guardian and so on.
Blog owner: Glen Allsopp Founded in: 2018 Domain Authority: 45/100 Estimated monthly organic traffic: 100K Backlinks: 30K
Why should you read Detailed SEO blog? If you want to stay on top of SEO best practices and learn actionable SEO techniques and insights, Detailed SEO blog is just for you. Our favorite post from Detailed SEO blog:
Advanced Google Chrome Bookmarklets for SEOs
5. BloggersPassion
At first, we didn’t want BloggersPassion to be included here. But yea, why not? After all, our blog’s primary focus is about search engine optimization. Although we also cover blogging, affiliate marketing and web hosting related topics but still SEO related content is what we publish the most. In fact, we spend a ton of time and money to cover SEO related topics. Almost every single piece of SEO advice that you find here on our site is thoughtfully written and most in-depth.
Blog owner: Anil Agarwal Founded in: 2010 Domain Authority: 47/100 Estimated monthly organic traffic: 125K Backlinks: 206K
Why should you read BloggersPassion? If you’re new to SEO and blogging, BloggersPassion is a great place for you where you can find in-depth articles on building a highly successful blog. From increasing your blog’s traffic to dealing with Google updates – everything is available for you which is easier to digest (even if you’re a beginner). Our favorite post from BloggersPassion:
Step By Step SEO Tutorial For Beginners (Our 13 Yrs Traffic Stats Included)
6. Serpstat Blog
Serpstat is a search marketing platform for SEO-, PPC- and digital specialists (you may have heard about Keyword Research, Domain Analysis, Rank Tracker etc). It was first launched in 2013. Since then, Serpstat has turned into a global brand and its tools are used by millions of people.
Owner: Oleg Salamaha Founded in: 2013 Domain Authority: 60/100 Estimated monthly organic traffic: 20K Backlinks: 80K
Why should you read the Serpstat blog? Serpstat platform, while being quite easy to master, are extremely helpful for keyword research,, content, backlinks, and even technical website audits. There’s also a Serpstat blog with plenty of useful information for newbies and SEO gurus, including short manuals, original research, interviews, checklists and extensive guides on a vast variety of topics. Our favorite SEO post from Serpstat Blog:
What Is Google Visibility score And How Is It Calculated In SEO?
Here are few important questions related to SEO blogs to follow in 2023 and beyond.
Semrush Free Trial: Try Pro or Guru Account FREE for 30 Days 5 Conservative Search Engine Alternatives to Google Yoast SEO Premium vs Free Plugin: An In-Depth Review Best Alternative to KWFinder for Keyword Research Ubersuggest vs Semrush: Which SEO Tool Is Worth Trying? Best Answer the Public Alternatives for Topic Research Most Effective Google Search Tips And Tricks for 2023 YouTube SEO Tips: 11 Ways to Get Your Videos Noticed
More SEO Related Posts: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid (organic) results”. → Moz (beginners guide to SEO)→ Neil Patel (SEO made simple)→ Backlinko (Learn SEO fast)→ BloggersPassion (Google Search Operators: The Complete List)→ BloggersPassion (The Beginner’s Guide To SEO) So SEO is a never ending game which requires more time, patience and practice. The more you learn and implement, the better you become at SEO. It’s as simple as that. → Firstly, understand how search engines work. Get your basics right. Go through all the blogs mentioned here and read them as much as you can to grasp all the things.→ Secondly, find out how people use search engines so you can understand searcher’s intent. Once you know how search engines work and how searchers use search engines like Google, it becomes much easier to learn all the other SEO related things.→ Finally focus on implement what you learn. You can start your own site or work for an SEO agency to get good at SEO. Also make sure to learn how to find high paying clients. After all, that’s the whole purpose of becoming an SEO professional.
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Final Thoughts
SEO is not easy. You need to learn. You need to implement. You should know what works. You have to build engaging user community on your blogs if you want to bring massive traffic from search engines. For that, you not only need to create great content but you also have to follow the latest SEO trends and best SEO practices. This is where reading top blogs on SEO helps you reach your goals. We guarantee that by following the list of SEO blogs mentioned in this post, you’ll definitely get a better idea about the SEO changes. Which blogs do you follow regularly? Did we miss any of your favourite SEO blog in this post? Let us know your thoughts in the comments.
