Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? Surprised? The number is only growing. People often visit local stores to buy things such as groceries, products, gadgets and the list goes on. Most of all, 28% of local searches become purchases.
So having a foolproof local SEO strategy is a no-brainer as it generates you more sales and better conversions. Because better local SEO is what puts you ahead of your competitors. When you start ranking better than your competitors, your sales will grow automatically. But here’s the thing: local SEO is not easy. Why? You need to implement a wide range of local SEO strategies ranging from optimizing your content using local SEO keywords to listing your local business to managing your customer reviews to submitting your NAP (Name, address, and phone number) to various local directories and so on. That’s why you need to have access to the RIGHT tools to save your time and outrank your competitors. So if you’re someone who’s looking for the best local SEO platform tools to triple or even quadruple your local search rankings, this post is a treat for you. Without further ado, let’s discuss some of the best local SEO tools to use in 2023.
10 Best Local SEO Tools to Boost Your Search Rankings
10 Best Local SEO Tools to Boost Your Search Rankings1. Listing Management from Semrush2. Moz Local3. BrightLocal4. Local SEO Checklist5. GatherUp6. Whitespark7. Places Scout8. Synup9. Yext10. Local FalconFinal thoughts about the best local SEO software tools
1. Listing Management from Semrush
Semrush is an all in one SEO toolkit that is used by more than 6 million people worldwide. It’s also the same SEO tool that we’re using at BloggersPassion for more than 5 years. Semrush offers a dedicated list of local SEO software tools to create a solid local SEO strategy. It offers an incredible local SEO platform called “Listing Management” which helps you grow your local SEO efforts. Here’s how it works.
Distribute Business information Suppress Duplicates Track Local Rankings Manage GMB (Google My Business) and Facebook listings Monitor Reviews and User Suggestions Overview Locations in One Place
Here’s how it looks like;
Important: Currently the listing management tool is only available for the United States, Germany, France, United Kingdom and Australia. Features: Here are some of the features of local SEO platform tools from Semrush. Quick note: We’re ONLY mentioning features that are offered in local SEO software from Semrush and NOT including the entire list of features of Semrush. It offers more than 45 tools with a ton of features! You can use the following link to grab a FREE account of Semrush Pro (which is worth $119.95) absolutely free for the next 30 days. Try Semrush 30 Days Free Trial Pros: Cons: Pricing: If you’re looking to save more on Semrush, you should consider purchasing their annual plans so you can save 16% instantly. Semrush offers 3 pricing packages which are; Pro plan costs $119.95 per month and perfectly suitable for startups and in-house SEO experts with a limited budget. Here’s what you’ll get with this plan;
Results per report: 10,000 Reports per day: 3000 Projects: 5 Keywords to track: 500 Pages to crawl: 100,000 50 profiles for monitoring and 10 profiles for posting Scheduled PDF reports: 5
Guru plan costs $229.95 per month and is suitable for small businesses and agencies. Here’s what you’ll get with this plan;
Results per report: 30,000 Reports per day: 5000 Projects: 50 Keywords to track: 1500 Pages to crawl: 300,000 Social media profiles: 100 (for monitoring) and 30 for posting Scheduled PDF reports: 20 Branded PDF reports Historical data
Business plan costs $449.95 per month and is perfect for big startups and agencies. Here’s what you’ll get with this plan;
Results per report: 50,000 Reports per day: 10,000 Projects: 200 Keywords to track: 5000 Pages to crawl: 1,000,000 Social media profiles: 300 for monitoring and 50 for posting Scheduled PDF reports: 50 White label PDF reports Historical data Product Listing Ads Multi-user management Access to Google Data Studio Integration The ability to import your rankings from third-party tools
So what are you waiting for? You can use the following link to try Semrush free for 30 days. Try Semrush Pro 30 Days Free Trial (Worth $119.95) Quick note: If you want more limits along with Historical data, you should go with their Guru plan. You can use the following link to grab a 14-day free trial. Grab Semrush Guru 30 Days Free Trial (Worth $229.95) What if you don’t like Semrush? Semrush offers a 7-day refund policy. So if you’re not happy with their features or tools, you can ask for a refund within 7 days. You can simply send them a request via [email protected] or using their website’s contact form and they will refund the payment made if the request is made within 7 days after signing up or your first charge.
2. Moz Local
If you want to maximize your local SEO reach, Moz Local is for you which gives you access to all the local SEO tools you need to improve your local presence. Moz Local helps you effortlessly manage your business listings across all the major online directories and eliminate all the duplicate listings (or wrong information) about your business. Here’s how the Moz Local dashboard looks like;
Important: Moz Local currently supports the purchased management of US, UK, and Canadian business listings. Features: Pros: Cons: Pricing: Moz offers 3 pricing packages which are;
Lite Preferred Elite
Lite plan is best suited for starters with limited budgets as it costs you $129 per year and you can easily manage your local SEO listings along with the following features.
Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Factual Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring
Preferred plan costs you $179 per year and it includes every feature from their “Lite” plan along with;
Social media posting and Reputation management
Elite plan is their advanced plan which is best suited for agencies and it costs you $299 per year. You’ll get access to all the features from their “Preferred” plan along with additional directory submission such as Yellow Pages & DexKnows. So what are you waiting for? Click here to try Moz Local today What if you’re not satisfied with Moz? If you’re not happy with their tools and features, you can mail at [email protected] from your account email and provide the last 4 digits and the name on the card that was charged. They’ll look into the issue and act accordingly. Currently, Moz doesn’t offer pro-rata refunds for annual subscriptions. Read: Moz vs Semrush: An Honest Comparison By a Full-Time Blogger Read: Best Moz Alternatives to Try to Improve Your SEO
3. BrightLocal
If you’re looking for an all in one local SEO marketing software toolkit, BrightLocal is a great choice for you. BrightLocal provides you all the tools you need to control your local SEO, business listings, and online reputation. If you want help with your local SEO listing reputation management, citation builder along with lead generation, BrightLocal has all the tools for you. Here’s how its local search audit looks like;
As you can see above, you can review and monitor your local SEO performance including local listings, search rankings, GMB listings, reviews and ratings from one place. Features: Pros: Cons: Pricing: BrightLocal offers the following 3 pricing plans.
Single Business Multi Business SEO Pro
Single Business is great for small businesses with up to 3 locations and it costs you $29 per month. Here are the limits and features you get with this plan.
3 Local Search Ranking Reports 3 Citation Tracker Reports 10 Google My Business Audits 1 Local SEO Audit Reports 3 Monitor Reviews 1 Get Reviews 3 Showcase Reviews
Multi Business is perfect for growing businesses where you can manage up to 6 locations which costs you $49 per month. This plan provides you the following features.
6 Local Search Ranking Reports 6 Citation Tracker Reports 30 Google My Business Audits 6 Local SEO Audit Reports 6 Monitor Reviews 3 Get Reviews 6 Showcase Reviews White-label Reports & Emails API Access
SEO Pro is great for agencies where you can manage up to 100 locations which costs you $79 per month. This plan provides you the following features.
100 Local Search Ranking Reports 50 Citation Tracker Reports 100 Google My Business Audits 20 Local SEO Audit Reports 50 Monitor Reviews 5 Get Reviews 50 Showcase Reviews White-label Reports & Emails API Access Google Mobile Rank Tracking Competitor Tracking
Click here to try BrightLocal 14 day FREE trial
4. Local SEO Checklist
Unlike the other local SEO tools mentioned on this list, this is unique and FREE to use. You can use the “Local SEO Checklist” website as a readymade checklist which helps you improve your on-page SEO, build citations, website auditing and so on. If you’re running a local SEO strategy and looking for a handy checklist, you should definitely make use of this site as it provides an in-depth checklist of actions to perform. You can also use their “Citation Submission Services” for automatic directory submission and the pricing varies according to the platform. Have a look;
You can visit their Citation Submission Services page to see a list of all the directories along with their pricing options and see if they are any help for your business. Features: Pros: Cons: Pricing: It provides a 30-point local SEO checklist which is completely free to use. But if you want to outsource citation submission, then there are multiple packages available from $0.50 per submission and goes all the way up to $999 per year. Click here to try 30-point local SEO checklist
5. GatherUp
Are you looking for a platform that helps you with customer feedback and online review management? Then, give a try to GatherUp as it helps you easily manage your customer feedback and online reviews. GatherUp automatically requests and tracks customer feedback, prevents bad customer reviews, and encourages satisfied customers to leave online reviews online. Features: Pros: Cons: Pricing: GatherUp offers the following 3 pricing packages.
Pro Pro Plus Executive
Pro plan costs $75 per month, per location and you’ll get access to the following.
Up to 3,500 new profiles monthly 3,000 monthly requests, 100 daily Online Review Monitoring: Up to 10 sites + Google Attributes 300 SMS credits monthly Google Q&A Monitoring Auto-Tagging Social Sharing Customer support: User guide, Chat, Email
Pro Plus plan costs $119 per month, per location and you’ll get access to the following.
Up to 6000 new profiles monthly 4,000 monthly requests, 100 daily Online Review Monitoring: Up to 20 sites + Google Attributes 600 SMS credits monthly Google Q&A Monitoring Auto-Tagging Social Sharing Customer support: User guide, Chat, Email
Executive plan costs $199 per month, per location and you’ll get access to the following.
Up to 10,000 new profiles monthly 7500 monthly requests, 100 daily Online Review Monitoring: Up to 20 sites + Google Attributes 1000 SMS credits monthly Google Q&A Monitoring Auto-Tagging Social Sharing Customer support: All support methods and phone
So what are you waiting for? Click here to start using GatherUp from today
6. Whitespark
Whitespark provides you all the services and local SEO marketing software you need to improve your local search optimization. It is a great toolkit for enterprises, agencies, and small businesses. Here’s how its local citation finder tool looks like;
As you can see above, Whitespark is a great tool that helps you find all the local citation opportunities you’re missing to boost your local search rankings. Features: Pros: Cons: Pricing: It currently has multiple pricing packages for;
Local Citation Finder Reputation Builder
Local Citation Finder offers 4 different pricing packages which include; Reputation Builder offers 2 pricing packages which are; Click here to try Whitespark tools today
7. Places Scout
Places Scout is an all in one automated SEO software tool that helps you with local search optimization. It provides you all the local SEO tools you need for keyword research, lead generation, rank tracking, business reputation monitoring and so on. Here’s how their ranking summary data looks like;
Features: Pros: Cons: Pricing: Currently Places Scout doesn’t offer any standard pricing packages as you need to request a free demo or fill out the package request form through their Pricing Packages page. Select how many tools you want and submit your information to know your exact pricing details. If you like to talk to their customer support team over the phone, you can call directly at (714) 604-1604 (timings: from 8AM-5PM PST) Click here to try Places Scout today
8. Synup
Synup is an extremely popular digital profile and reputation management platform that is used by more than 170,000s of companies worldwide. Synup enables brands to deliver relevant and trusted content for all locations & devices. Features: Pros: Cons: Pricing: There are no dynamic pricing packages provided on Synup. You need to book a demo, describe your business and talk to their customer team to find the right pricing plan for your business. Want to start using Synup to improve your local search optimization? Then use the following link to get started with it. Click here to try Synup
9. Yext
Yext is a popular data management tool that keeps track of your business’ location related information on multiple directories. Thousands of brands and companies use Yext Listings to provide accurate and complete information about their business across 150+ digital services globally. Yext offers amazing features like social media metrics, sentiment analysis, review request and response management. Features: Pros: Cons: Pricing: Have a look at the following chart to see Yext’s pricing packages. You need to get in touch with their customer support team to discuss pricing.
As you can see above, their “Professional” package includes everything ranging from Activity Log to Geocoding to Social local page posting. So what are you still waiting for? Click here to start using Yext from today
10. Local Falcon
Do you want to visualize how you rank in different parts of the city or town? Then, you should definitely try the local search tool from Local Falcon. Local Falcon provides you a unique rank tracker that is exclusively designed for Maps. It also provides you real-time analysis so you can instantly run scans, see results, and start fixing issues if any. Basically what this tool does is that it displays Google My Business (GMB) rankings for listings that display either in the Maps portion of the organic search or from a search in the Google Maps. Features: Pros: Cons: Pricing: One of the best things about Local Falcon is its pricing model as it’s only $0.05 per scan point. That means, you will only pay for what you use. Here’s their pricing structure.
Click here to try Local Falcon today Here are few more SOLID SEO tools worth trying (along with their reviews):
Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now SpyFu Review: Is It the Best Competitor Analysis Tool? Best SEO tools for Agencies Best SEO Tools for Mac to Skyrocket Your Website’s Organic Traffic Best YouTube Keyword Tools to Get More Views in 2023
Final thoughts about the best local SEO software tools
If you want to attract more local customers to your business, you need a local SEO strategy. The amount of local searches performed are only increasing rapidly throughout the world. So having access to the right local SEO marketing software can save your time and help you properly maintain your local activities such as reviews, feedback, keyword tracking, business listings and so on. So what are your thoughts about the local SEO tools mentioned on this page? Did we miss any of your favorite tools? Share your thoughts in the comments.
