This is where UTMs can help you. UTMs are pieces of code that are added to a URL, allowing you to track your website traffic in detail. Without UTMs, you can only see the referrer (which is where the traffic came from). For example, you might be able to see that a certain percentage of your traffic came from Facebook, but you won’t be able to tell which post, page, link, or ad it came from. This means you have very few details about the sources driving your website traffic. As a result, when you add UTMs to your URL, you can make better marketing decisions and improve ROI. The only problem? In order to maintain your UTM data, you’ll have to create spreadsheets and then manually store your campaign links. As you can imagine, things can get complicated and messy, especially if you share this data with your team. A tool like UTM.io can help you fix this problem. UTM.io allows you to build, share, and sync UTMs with your team so that you can have cleaner data, resulting in better campaign results. With UTM.io, you can use a bulk builder to create multiple campaign links at once, save all your links in the link dashboard, and use the free UTM.io Chrome extension to build links faster and easier. Below is an in-depth 18-minute video review of UTM.io where I explain the importance of adding UTMs to your links, and then do a detailed review and walkthrough of UTM.io.
Note: If you don’t have time to watch the full video, just scroll down to find relevant time-stamps for this video, so you can only watch the part you’re interested in. Also, don’t forget to check out the lifetime access deal on UTM.io at AppSumo. More details on that below. [Update: The UTM.io AppSumo deal is now sold out. That said, AppSumo keeps repeating deals on interesting tools like UTM.io, so be sure to revisit this page or check out our AppSumo deals section for more details. In the meantime, if you’re interested in using UTM.io, please visit their website and sign up for their free plan.] Subscribe to the 99signals YouTube channel for more reviews, walkthroughs, and tutorials of some of the most popular business tools and software on the market. You may also like:
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